ICS65.020.01 CCSB0009T/HNAS 团 体 标 准 T/HNAS003—2021 "湘赣红"品牌管理规范 Managementspecificationfor"xiangganhong"brand 2021-07-20发布 2021-08-01实施 湖南省标准化协会  发布全国团体标准信息平台 T/HNAS003—2021 I目次 前言.......................................................................................................................................................................II 1范围...................................................................................................................................................................1 2规范性引用文件...............................................................................................................................................1 3术语和定义.......................................................................................................................................................1 4机构与职责.......................................................................................................................................................1 5认定程序...........................................................................................................................................................2 5.1评选...........................................................................................................................................................2 5.2审定...........................................................................................................................................................2 5.3公示...........................................................................................................................................................2 6品牌授权...........................................................................................................................................................2 6.1授权...........................................................................................................................................................2 6.2公开...........................................................................................................................................................2 7监督管理...........................................................................................................................................................2 7.1日常管理...................................................................................................................................................2 7.2标志管理...................................................................................................................................................2 7.3品牌保护...................................................................................................................................................3 8品牌评价...........................................................................................................................................................3 8.1评价机构...................................................................................................................................................3 8.2评价对象...................................................................................................................................................3 8.3评价指标...................................................................................................................................................3 8.4指标赋分...................................................................................................................................................3 8.5评价模型...................................................................................................................................................4 8.6评价等级...................................................................................................................................................4 8.7评价应用...............................................................................................................................................